ROSSI&ROSSI | Milano

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The goal is to enhance the product by providing an environment thatprovide a strong aesthetic appeal.
Itis intended to convey an idea of the quality of the product byassociating it with an architectural quality of space, as a framethat enhances the picture.
Wehave chosen to depart from the traditional image of the shops andtheir evocative informality, to search for a more sophisticated andelegant language, unusual for this kind of shops, similar to theelegant shops of the center: a “boutique of bread”.
Particularattention was given to this language, combined with modern design, itwould make the space too cold or just not comfortable makingcustomers feel at ease.

Location:

Milano

Designer:

Andrea Langhi

Project Year:

2010

Collaboration:

Samanta Volpi

Photo:

Daniele Domenicali

Contractor:

CIERREESSE Arredamenti